The Graduate Trainee – Scientific Content, D&T – Digital Marketing position at West Pharmaceutical Services in Bengaluru, Karnataka, is an entry-level role within the digital marketing team. This role is focused on creating and managing scientific content to support digital marketing efforts. Here’s an overview of the position:
Job Summary:
The trainee will be responsible for researching, writing, and editing scientific content that aligns with the company’s digital marketing strategies. The role also involves collaborating with the team to develop content strategies, ensuring consistency with brand voice and editorial guidelines, and engaging with current trends in the pharmaceutical industry.
Key Responsibilities:
- Content Creation: Research, write, and edit engaging and original scientific content.
- Collaboration: Work with the team to develop and execute content strategies.
- Content Audits: Perform audits and updates of existing content as needed.
- Trend Engagement: Stay updated on industry trends and propose innovative content ideas.
- Creative Development: Assist in creating multimedia content and developing storylines that resonate with the target audience.
Basic Qualifications and Experience:
- Education: Graduate in a relevant degree program, preferably Pharmacy.
- Experience: Previous internship or coursework experience in marketing or content creation is preferred but not mandatory.
Preferred Knowledge, Skills, and Abilities:
- Digital Marketing Concepts: Basic understanding with a willingness to learn and expand knowledge.
- Analytical Skills: Strong analytical abilities and a willingness to apply data-driven decision-making.
- Communication: Excellent written and verbal communication skills.
- Creativity: Ability to write compelling copy and translate ideas into stories.
- SEO and Social Media: Basic understanding of SEO principles and social media platforms.
- Technical Adaptability: Familiarity with digital marketing tools and platforms is a plus, but a willingness to learn is essential.
Physical and Travel Requirements:
- Travel: 15% travel, including global travel.
- Work Hours: Preferably 12pm – 9pm IST, with flexibility to work outside these hours if needed.
