United States Pharmacopeia India Private Limited (USP) has announced an opportunity for a Content Specialist in Hyderabad for its Digital Marketing team. Candidates with a Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field and 2–5 years of experience in digital content creation or ecommerce content can apply.
This USP Content Specialist job is particularly relevant for professionals with experience in pharmaceutical, healthcare, scientific content, SEO, GEO, AEO, ecommerce content, digital marketing, and content optimization.
The position is an individual contributor role and involves creating and optimizing content for emails, advertisements, social media, infographics, flyers, brochures, presentations, landing pages, ecommerce pages, and other marketing assets.
Key Responsibilities
Content Development & SEO Optimization
- Develop, write, edit, and refine high-quality digital marketing content.
- Create content for emails, landing pages, websites, campaign materials, ecommerce pages, and product-related assets.
- Align content with campaign messaging, target audiences, business objectives, and USP’s brand voice.
- Optimize content structure for improved digital discoverability and engagement.
- Apply SEO, GEO and AEO principles while developing digital content.
Ecommerce & Product Content
- Develop and maintain ecommerce and product-focused content.
- Write clear and informative product descriptions and value propositions.
- Create content that improves product discovery, understanding, and conversion.
- Maintain consistency and accuracy across product-related digital assets.
- Optimize content according to user intent and digital experience requirements.
Campaign Content Execution
- Execute content requirements for planned marketing campaigns and ad-hoc initiatives.
- Work with campaign managers and content strategy teams.
- Convert marketing briefs into accurate and effective content deliverables.
- Maintain consistency and quality while meeting project timelines.
Content Reusability & Asset Management
- Develop modular and reusable content for different campaigns and channels.
- Contribute to structured content repositories.
- Follow appropriate organization, version control, and content standards.
- Identify existing content that can be reused or adapted for new campaigns.
Content Automation & Personalization
- Support content automation across email marketing, CRM, and campaign management platforms.
- Help configure automated content workflows.
- Support audience segmentation, dynamic content insertion, and nurture journeys.
- Collaborate with marketing operations and campaign teams on personalized content experiences.
- Structure and tag content appropriately for automation and targeted delivery.
Organic & Social Media Content
- Support organic content development for platforms such as LinkedIn and Facebook.
- Contribute to thought leadership content initiatives.
- Adapt messaging and content formats for different digital platforms.
- Maintain consistency with broader marketing and campaign objectives.
Content Performance & Improvement
- Review and optimize content using stakeholder feedback and performance insights.
- Collaborate with cross-functional teams to improve content clarity and engagement.
- Apply an analytical approach to content performance and optimization.
Qualification & Eligibility
Candidates interested in the USP Content Specialist Hyderabad job should meet the following core requirements:
- Education: Bachelor’s degree in Marketing, Communications, Life Sciences, or a related discipline.
- Experience: 2–5 years in digital content creation or ecommerce content.
- Experience with pharmaceutical, healthcare, or scientific content.
- Understanding of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) fundamentals.
- Experience writing emails, landing pages, campaign materials, websites, and ecommerce/product content.
- Ability to interpret briefs and convert them into structured, high-quality content.
- Familiarity with content management systems and modular/reusable content approaches.
- Strong analytical and content optimization skills.
- Excellent written and verbal communication abilities.
- Ability to manage multiple deliverables with minimal supervision.
Preferred Skills
USP has also listed several additional skills as desirable rather than mandatory:
- Ecommerce content optimization and product-led storytelling.
- Experience using AI-assisted content generation, translation, or optimization tools.
- Familiarity with Google Analytics and SEO platforms such as SEMrush.
- Knowledge of Acquia DAM and Salesforce.
- Understanding of Journey Builder, dynamic content rendering, and real-time personalization.
- Previous experience in an agency or cross-functional marketing environment.
Who Can Apply?
Graduates with backgrounds such as Life Sciences, Marketing, Communications, Pharmaceutical Sciences, Pharmacy, Biotechnology, or other relevant disciplines may be suitable where their education and professional experience align with USP’s requirements.
Applicants should particularly consider this opportunity if they have professional experience combining healthcare or scientific content with digital marketing, SEO, ecommerce, or content optimization.
Important: USP specifically states a bachelor’s degree in Marketing, Communications, Life Sciences, or a related field. Degrees beyond those explicitly named should therefore be evaluated based on their relevance to the position and the candidate’s professional experience.
Why Consider This USP Career Opportunity?
The Content Specialist role offers exposure to multiple areas of modern digital content operations, including:
- Digital and ecommerce content development
- Pharmaceutical and scientific communication
- SEO, GEO and AEO optimization
- Content automation and personalization
- CRM and marketing technology
- AI-assisted content workflows
- Social media and organic content
- Cross-functional global collaboration
- Content performance optimization
The position is also a hybrid, full-time role in Hyderabad and provides an opportunity to work across content, digital marketing, ecommerce, and marketing technology functions.
Salary
USP has not disclosed an official salary range in the provided job posting.
For structured-data purposes, an estimated market range of approximately ₹6,00,000–₹12,00,000 per year may be used as a non-employer estimate for a Content Specialist with 2–5 years of relevant experience in Hyderabad.
Note: This estimate is provided for informational/schema purposes only and should not be represented as salary officially offered by USP. Actual compensation may vary based on experience, skills, internal compensation policies, and the final offer.
Job Location
United States Pharmacopeia India Private Limited
1st Floor, Unit 3, Octave Block
Sattva Knowledge City, Survey No. 83/1
Raidurg Panmaktha Village, Serilingampally Mandal
Rangareddy District
Hyderabad, Telangana – 500081
India
How to Apply
