Marketing Executive
Company: Lupin
Date: June 27, 2024
Location: Varanasi, UP, IN
Qualifications:
- B. Pharma, B.Sc. (Preferred)
- Non-Science Graduates / D. Pharma (with a minimum of one year of experience can also be considered)
Experience:
- 6 months to 2 years
Key Responsibilities:
- Meet assigned customers (Doctors, Chemists, Stockists, etc.) with the desired frequency as per company strategy.
- Generate prescriptions and achieve sales targets (product-wise, value-wise) in both primary and secondary sales on a monthly and yearly basis.
- Enhance territory profitability, increase/maintain brand market share, and ensure proper customer relationships through various customer engagement initiatives in line with company strategy.
- Manage proper product distribution in the assigned territory and control expenses such as breakage and expired products.
- Provide market intelligence on market conditions and the impact of promotional strategies for the company’s products and competitors to line managers and the marketing team.
- Prepare and propose a strategic distribution plan for the assigned territory for the month and year to meet business objectives.
- Develop and generate Stockists/distributor orders as per the business plan, ensure proper supply of goods, and ensure that all payments and dues are collected from Stockists/distributors as per company policy.
