Cognizant is hiring for a Content Marketing (Healthcare BU) position under its Technology & Engineering job category. The role focuses on healthcare thought leadership, executive content, integrated content campaigns, healthcare market research, and AI-led transformation.
The position is based in Bangalore / Kolkata and follows a hybrid work model requiring 4 days a week in a client or Cognizant office.
Job Details
| Details | Information |
|---|---|
| Company | Cognizant |
| Job Title | Content Marketing (Healthcare BU) |
| Job ID | 00070592701 |
| Job Category | Technology & Engineering |
| Location | Bangalore / Kolkata, India |
| Work Model | Hybrid |
| Office Requirement | 4 days a week in a client or Cognizant office |
| Date Published | October 06, 2026 |
Position
Content Marketing (Healthcare BU)
The role involves defining and managing the Healthcare Business Unit’s thought leadership strategy and executive voice, with a focus on healthcare and AI-led transformation.
Responsibilities
Selected candidates will be responsible for:
- Defining and managing the Healthcare BU’s annual thought leadership strategy and executive voice.
- Developing positioning, narrative frameworks, points of view, content plans, and publication schedules.
- Leading the creation of POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, and playbooks.
- Acting as an editorial gatekeeper for tone, quality, storytelling, and brand compliance.
- Converting thought leadership content into integrated campaigns across paid, owned, and earned channels.
- Measuring campaign reach, engagement, conversions, and mid-funnel impact.
- Creating narrative pillars and content calendars for BU leaders.
- Ghostwriting executive thought pieces and preparing executives for speaking opportunities, panels, and industry events.
- Conducting healthcare market research covering payer, provider, regulatory, and AI trends.
- Collaborating with Analyst Relations and incorporating competitive intelligence into content strategy.
- Working with Healthcare Marketing, BU leaders, SMEs, consulting, product, sales, design, and Cognizant Corporate Marketing teams.
Eligibility / Qualifications
Candidates should have:
- Experience in content marketing, editorial strategy, or thought leadership roles.
- Strong ghostwriting and senior executive content development experience.
- Hands-on experience running integrated content campaigns end to end.
- Strong writing, storytelling, editing, and narrative design abilities.
- Ability to simplify complex healthcare and AI topics for executive audiences.
- Strong strategic thinking, content planning, and project management abilities.
Required Skills
The following experience can help candidates stand out:
- Background in healthcare, consulting, enterprise technology, or SaaS.
- Familiarity with marketing automation tools, CMS, analytics, and social publishing platforms.
- Experience working with cross-functional teams and agencies.
- Strong understanding of AI-led transformation supported by data-backed insights.
- Ability to drive share of voice and CXO engagement across media, PR, LinkedIn, and events.
Application Details
