If you’re looking to kickstart a career in digital marketing, marketing analytics, or omnichannel customer engagement, this opportunity at IQVIA Bangalore is the perfect starting point. IQVIA — a global leader in clinical research and healthcare intelligence — is hiring a Marketing Associate (Campus Hire) to support digital marketing campaign execution, analytics, and customer engagement strategy.
This role is designed for candidates passionate about marketing strategy, digital campaign execution, and customer insights. With hands-on exposure to SEM, social media marketing, programmatic advertising, and analytics, this role offers excellent career growth in the future of healthcare marketing.
🔍 Key Responsibilities
1️⃣ Campaign Project Management
- Support end-to-end execution of digital marketing campaigns across Search, Social, Display, and Programmatic platforms.
- Manage timelines, documentation, SLAs, and communication with internal stakeholders.
- Monitor key marketing performance indicators and contribute to optimization strategies.
2️⃣ Marketing Strategy & Activation
- Assist in developing new offerings and marketing proposals.
- Contribute to omnichannel campaign planning and implementation aligned with product lifecycle and brand goals.
- Support cross-channel marketing efforts including automation and multi-touch customer engagement.
3️⃣ Customer Insights & Digital Analytics
- Analyze user journeys, engagement metrics, brand reach, and campaign outcomes.
- Interpret customer digital footprints for segmentation and personalization.
- Work closely with internal teams to convert insights into actionable marketing improvements.
🎓 Qualifications & Eligibility
| Requirement | Details |
|---|---|
| Education | Graduate/Postgraduate (Marketing, Business, Pharma, Life Sciences preferred but open to all high-learning profiles) |
| Experience | Freshers or campus graduates |
| Skills | Digital marketing basics, analytical mindset, communication skills, interest in omnichannel strategy |
Candidates with exposure to Google Analytics, Meta Ads, marketing tools, CRM platforms, or SQL/Excel will have an added advantage.
💼 Why Join IQVIA? (Benefits)
✔ Hands-on exposure to global digital marketing tools
✔ Opportunity to work on healthcare and life sciences brands
✔ Learn omnichannel strategy from industry experts
✔ Fast-growth learning environment
✔ Competitive salary and global career pathways
📍 Job Location
📍 Bangalore, India
(On-site)
📝 How to Apply
